The fifth B.Fest food and culture festival, bringing famous Belgian beer and a lively, vibrant atmosphere, will return to Hai Phong from October 24 to 26.
Since it was first held in 2019, B.Fest has become one of the autumn experiences eagerly anticipated by many Hai Phong residents and visitors.
According to the organizers, this year’s festival will be hotter, livelier and more explosive than any previous edition, with a lineup of performers and a series of experiences for participants.
B.Fest has become one of the autumn experiences eagerly anticipated by many Hai Phong residents and visitors.
B.Fest 2025 will offer a festival space bursting with energy. Over the three festival days, a “miniature Europe” will appear at the Hai Phong City Political and Administrative Center (Tran Kien Street, Bac Song Cam Urban Area, Thuy Nguyen), with music, food, Belgian beer and a wide range of entertainment activities.
This year, B.Fest will add a series of creative recycling activities using beer bottles and caps to the festival discovery journey, highlighting the festival’s “Green” spirit. Visitors can paint beer bottles, arrange caps into artworks or make decorative accessories from caps themselves. This is a highly creative move by the organizers, combining an enjoyable experience with environmental protection and meaningful messages.
One of the most impressive features of B.Fest 2025 is its stage. This year’s festival brings together performers expected to keep audiences on their feet, including singer Duong Hoang Yen with her powerful, emotional voice, singer Anh Tu with energetic hits, and DJ Funktastix, DJ Alexa and Dat Ozy, who will immerse audiences in a lively, multifaceted musical space. The performers promise to turn the stage into a spectacular music feast. The B.Fest stage will also allow audiences to become part of the program through a series of minigames revealed on D-day.
The B.Fest stage in 2024.
The bartender show will feature beer-mixing performances combined with artistic juggling. Street circus performers will present stilt-walking acts around the event grounds, surprising audiences. A photo corner decorated with a distinctive Belgian character will make visitors feel as if they are traveling around Europe without a passport. Other stage games will bring the spirit of a Belgian street festival, where everyone can participate, laugh freely and join an endless wave of fun. Artistic performances combining Vietnamese and Belgian cultures will create unique cultural-exchange shows.
If the stage is the heart, the experiential activities are B.Fest’s soul. Whether they are beer fans, culture lovers or simply people who enjoy gathering with friends, everyone will find something joyful in the festival’s small corners.
At the craft-beer experience area, visitors can discover 20 renowned beers from Belgium, known as the “cradle of the world’s brewing art.” From ales rich in malt and caramel aromas to light, refreshing lagers, every beer is carefully selected to appeal to customers with discerning tastes. Each sip and layer of flavor tells a story of Belgian passion, meticulousness and creativity.
An especially distinctive new feature of B.Fest 2025 is a smart wristband payment system. This means visitors can freely pay for food, drinks, souvenirs and activities around the grounds without cash. It is a convenient, safe and modern payment model that clearly demonstrates the organizers’ effort to elevate the international-standard festival experience in Vietnam.
B.Fest has moved beyond being an annual festival and is gradually becoming a new cultural and tourism symbol of Hai Phong.
Bruno Jaspaert, General Director of the DEEP C Industrial Park Complex, the organization authorized by the Embassy of the Kingdom of Belgium to conduct the festival, affirmed that B.Fest 2025 plays an important role in promoting Hai Phong as a modern and friendly tourist destination. From famous Belgian beer and energetic performances to creative interactive activities, everything contributes to a space where international culture meets local identity. After five editions, B.Fest has become and continues to become an indispensable part of the cultural life of the people of the port city. Every year, thousands of visitors come to Hai Phong not only to enjoy good beer but also to experience the vibrant, youthful and inspiring atmosphere of a city rising strongly.
From an event with a European character, B.Fest has moved beyond the role of an annual festival and is gradually becoming a new cultural and tourism symbol of Hai Phong, helping promote economic development, attract tourists and spread a positive way of life in the community.
Source: Dau Tu Newspaper